Finding a human tooth in your hamburger is disgusting! There is really no other way to say it, and there is no pretty way to describe the unexpected horror of finding another human-being’s incisor in your mouth while chewing up what remains of your dinner.

 Unexpected content can be more than offensive.

It causes the stomach to flip and the mind to begin full-scale cartwheels when thinking about all of the possible consequences of having someone else’s biological matter in my mouth – not to mention the thoughts about what horrible event could have been the cause of such results!

It appears to be a child’s tooth.

A former dental hygienist says that it is one of 4 bottom incisors.

What on earth would a child be doing inside a meat processing plant?

Yes, I’ve contacted the company. They sent me a $20 gift card for my “inconvenience”. Little consolation there…

I am reminded of how unappealing unexpected content is – no matter where it is discovered – and how personally offensive it can be to potential customers.

Sometimes it’s just an oversight that permits wrong or unwanted information to end up in your inbox. But, frankly, it’s often part of the plan.

If you’ve ever seen an email subject line that reads, “OOPS!” or “Our Apologies for Sending the Wrong Link”, etc., it’s likely a part of the marketing process used by some entrepreneurs to get you to open an email from them that you might otherwise choose to ignore.

It may not exactly qualify as SPAM and there’s nothing illegal with the practice, but it can definitely offend because it assumes the recipient is (at the very least) gullible. And, when employed too often, it becomes annoying, defeating the intended purpose.

Such ploys are not necessary to successfully market your services and products.

If you know your audience, understand what they want and need – and you’re able to actually supply what they want and need – there will be no reason to try to ‘trick’ them into opening an email from you.

With the right processes in place, you’ll know when to communicate with your audience and they will be looking forward to hearing from you. There will be nothing unexpected or offensive to them about your content. It will be what they want, need, and appreciate.

True mistakes are just that. Own them and do what you can to make them right.

On the other hand…

There should be no means, no possible course of action, no conditions or path that would make it remotely possible for a child’s tooth to end up in a package of professionally processed, organic, ground beef.

NONE.

Preventative measures and processes should be in place to ensure that nothing like this could ever occur. I can only hope and pray that there is no tragic “OOPS!” behind it all.